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Back to School

Instamart approached us with a mission: to show off their massive collection of school and stationary supplies as the schools finally reopened after two years. So, we put our heads together and came up with a film that captured the essence of the fun and nostalgia of school life. We threw in some classic back-bench drama and made sure to subtly showcase Instamart's awesome products at the same time.

Client

Instamart

Location

Bangalore

Year

2022

Our approach

Our goal was pretty straightforward: to recreate the excitement and drama of our school days. We got to work, scribbling and scratching on wooden boards and perfecting our hand acting skills to create an engaging film. To set the right mood, we went for bright and cheerful colours and chose props that would add to the fun vibe.

WhatsApp Image 2023-04-15 at 7.03.42 PM (2).jpeg
WhatsApp Image 2023-04-15 at 7.03.42 PM (1).jpeg
WhatsApp Image 2023-04-15 at 7.03.42 PM.jpeg

Credits

Client - Arjun Ravisanker

Director/DOP - Gavin Jones

Art Director - Snehal Kanodia

Set design - Ruchira Khemka

Motion graphics artist - Mahesh S

Camera Assistant - Suraj, CaptureCrew

Production Assistant - Kanoj

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