IM Explains

An idea that was born out of staring at a packet of bread led to us collaborating with founders of 7 homegrown brands for creating a set of myth-busting reels. The idea was pitched proactively and is being continued as an year-round series.

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I led this project end-to-end, including briefing the brand heads, scripting the flow and producing the videos. The full series can be found on Instamart's IG channel.