The first choice that I made was to go with a monotone set. The idea was to play with the brand's primary colors to create a slice world in itself. We referenced a lot of product photography work for this, to understand what we wanted our props to look like - following which we 3D printed a few geometric shapes to be used as props alongside objects that we spray-painted. In terms of edit and music, we wanted to keep it tight and upbeat since we knew beforehand that the video would be long-ish and it would be important to keep the viewer engaged despite this being a simple unboxing video.