In preparation, I scoured various treatments and set concepts, but the real game-changer was turning to generative AI, which ended up saving us a killing in production costs. 💰

In the first set (snacks), we harnessed AI's prowess to generate a cricket stadium backdrop as per the precise lighting conditions and angle required, which we then animated with finesse using Adobe After Effects.

In the second set (drinks), on-set we only styled within the center of the frame, utilizing generative expansion to bring the surroundings to life.

The result? AI played a pivotal role in realizing our grand vision and streamlined our production process – a true star player on our team! 🌟